Katie Nelson

Katie Nelson — known in many circles as “The Sales Catalyst” — is the Founder and CEO of Sales UpRising and a dynamic force in modern sales leadership. With more than 25 years in sales and over $150 million in products and services sold, Katie has built three businesses, more recently starting her fourth, and coached hundreds of entrepreneurs to compete — and win — in the Big Leagues. Katie is on a mission to change the statistic that 90% of businesses fail to meet their sales goals. Her signature message, “Cashflow Is Oxygen,” reframes sales from a necessary evil into the lifeblood of sustainable growth. She is known for bringing energy, clarity, and confidence back into the sales conversation — transforming the way leaders think about revenue generation.

A sought- after keynote speaker and facilitator, Katie has shared stages with leading business organizations including NAWBO and IAEE, and she is frequently featured on top business podcasts, where she challenges audiences to rethink their relationship with sales. Her bold yet polished style blends real- world strategy with contagious enthusiasm, leaving conference audiences both inspired and equipped to take immediate action. Through masterminds, executive coaching, retreats, and consulting,

Katie empowers entrepreneurs to become their own strongest spokesperson and chief revenue driver. Her proven frameworks have generated more than $7 million in her own businesses and helped countless companies turn potential into profit. Katie doesn’t just teach sales — she ignites sales movements.